Zillow: Certain colors bring sellers more money
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Zillow: Certain colors bring sellers more money


THIS SUMMER, GO TO ABCACTIONNEWS.COM.>>>ALL NEW, WE’RE TALKING ABOUT GETTING MORE MONEY FOR YOUR HOUSE, AND IT COULD BE AS SIMPLE AS CHANGING THE COLOR OF YOUR BATHROOM. PAINT MATTERS.>>I LEARNED THAT FROM HG TV. JACKIE CALLOWAY SHOWS NIGHTS SHOWING A — INSIGHTS BETWEEN THE RIGHCOLOR AND A HIGHER SELLING PRICE.>>Reporter: ZILLO ANALYZED MORE THAN 23,000 PHOTOS FROM SOLD HOMES AROUND THE COUNTRY. THE SITE DETERMINED CERTAIN PAINT COLORS IMPACTED THE PRICE.>>YOU FEEL THIS IS A PRETTY SCIENTIFIC CONCLUSION?>>THE STATISTICAL ANALYSIS TO LOOK AT WHAT IS THPREMIUM ASSOCIATED WITH DIFFERENT COLORS ON DIFFERENT WALLS WITHIN DIFFERENT ROOMS OF THE HOUSE.>>Reporter: ZILLO’S SENIOR ECONOMIST SAYS THEY COMPARED HOMES SIMILAR IN SIZE, AGE, AND LOCATION.>>EXCEPT FOR LIVING ROOMS, A LIGHT BLUE IS A GREAT WAY TO GO.>>Reporter: ZILLO FOUND THE DIFFERENCE IN CHOOSING THE RIGHT COLOR IN HIGH-IMPACT ROOMS LIKE KITCHEAND BATHS COULD MEAN THOUSANDS MORE IN THE SELLER’S POCKET.>>IN KITCHENS LIGHT BLUE KITCHEN IS ASSOCIATED WITH AN $1,800 PREMIUM, A LIGHT BLUE OR EVEN TOWARDS PERIWINKLE BATHROOM ASSOCIATED WITH $4,500 PREMIUM.>>Reporter: WHAT ABOUT OTHER ROOMS? THE ANALYSIS FOUND LIGHT BEIGE, PALE TAUPE OR OATMEAL COLORED LIVING ROOMS SELLFOR ABOUT $1,900, A SLATE BLUE TO PALE GRAY BLUE IN THE DINING NETSSIMILAR RESULTS.>>IT LOOKS LIKE ON AVERAGE CLOSE TO $2,000 PER ROOM WITH THE BATHROOMS POSSIBLY BRINGING IN MORE IF IT’S THE RIGHT COLOR.>>THESE KINDS OF COLORS, LIGHT BLUE, EVOKES SPACE, LIGHT, THINGS BUYERS ARE LOOKING FOR.>>Reporter: THERE’S NO GUARANTEE IF YOU PAINT YOUR BATHROOM YOU’RE GOING TO GET $5,000 MORE FOR YOURHOUSE. ZILLO SAYS THEIR ANALYSIS AIMS

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