What’s Appening – LinkedIn and Zillow
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What’s Appening – LinkedIn and Zillow


♪ [APPLAUSE] >>>TECHNOLOGY, YOU LOVE IT OR YOU HATE IT. IF YOU FALL INTO THE CATEGORY OF LOVING IT, YOU PROBABLY ALREADY KNOW AND UTILIZE CERTAIN APPS.>>BUT IF YOU ARE ONE WHO HATES IT, WE ARE HERE TO CHANGE YOUR MIND TODAY. THERE IS NO DENYING TECHNOLOGY CAN MAKE YOUR LIFE EASIER. YOU DON’T HAVE TO BELIEVE ME, YOU CAN BELIEVE THIS GUY. THIS IS OUR RESIDENT “WHAT’S APPENING” EXPERT ETHAN HOLLAND, DIRECTOR OF DIGITAL MEDIA. [APPLAUSE] GREAT STUFF, BUT BEFORE YOU GET INTO ALL THAT, YOU DON’T HAVE TO BE TECH SAVVY TO DO THIS, RIGHT?>>NO, NOT AT ALL. THIS WAS GREAT. NOW THAT EVERYONE HAS A CELL PHONE, THESE HAVE BEEN CREATED FOR EVERYONE AND ARE EASY TO DO. I’M HERE TO SHOW YOU A FEW TODAY.>>SO WE ARE TALKING TODAY ABOUT A COUPLE OF ESSENTIALS THAT YOU MIGHT THINK, SHE MIGHT THINK DON’T APPLY TO YOU. WE ARE STARTING OFF WITH LINKEDIN. WE’VE ALL HEARD OF IT.>>THAT IS THE FUN THING ABOUT “WHAT’S APPENING”. BEING A DIGITAL PERSON, I TAKE IT FOR GRANTED. SO WHEN I’M IN THE OFFICE AND I’M TALKING ABOUT APPS, OUR PRODUCER WILL SAY THAT’S A GREAT ONE FOR DELMARVALIFE. FOR ME, IT’S ESSENTIAL AND EVERYONE KNOWS BETTER, BUT IT TURNS OUT NOT A LOT OF PEOPLE DO IN THEIR MISCONCEPTIONS ABOUT IT. SATURDAY, I WILL WALK YOU THROUGH LINKEDIN FOR A LITTLE BIT.>>OKAY.>>SO LET ME BRING IT UP ON THE SCREEN THROUGH THE MAGIC OF TECHNOLOGY. [LAUGHTER] >>SO WE SEE MY PHONE ON THE T.V. HERE. THOSE ARE MY KIDS RIGHT THERE.>>BEAUTIFUL CHILDREN! THANK YOU. LET’S OPEN UP LINKEDIN, AND I WILL GIVE YOU A QUICK WALK-THROUGH. STAY IN TOUCH WITH PROFESSIONAL CONTACTS, SO IF YOU ARE OF THE ROLODEX AGE, I WOULD SAY THIS IS A NEW ROLODEX. IT ALLOWS YOU TO CONNECT TO PEOPLE SIMILAR TO FACEBOOK, BUT LIMITED TO YOUR PROFESSIONAL CONTACTS AND ALL OF THE CONTEXT IS PROFESSIONAL.>>SO IT IS NOT JUST A JOB SEARCH?>>NO. IN THIS OFFICE THIS WEEK. IF YOU ARE ON LINKEDIN, PEOPLE THAT YOU ARE LOOKING FOR A JOB, AND I WANT TO POINT OUT THAT IS QUITE THE OPPOSITE. SO, I WILL SHOW YOU I HAVE A PROFILE HERE, THAT IS ME, THANK YOU. AND THIS IS MY PROFILE. CAN SEE IT HAS MY RESUME ESSENTIALLY WHICH IS WHY I THINK A LOT OF PEOPLE ASSUME RIGHT OUT OF THE GATE THAT THIS IS A JOB SEARCH. IT’S REALLY NOT JUST THAT. I CAN CONNECT WITH PEOPLE AND BE RECOMMENDED. EXAMPLE, PEOPLE WHO WORK WITH ME HERE CAN DO LITTLE TESTIMONIALS THROUGHOUT MY CAREER, BUT WHAT IS INTERESTING AS I CONNECT WITH PEOPLE. THEY STAY CURRENT, SO AS HER JOBS IN CONTEXT CHANGE, I DON’T HAVE TO KEEP TRACK OF WHERE THEY ARE. I CAN SAY OH, I REMEMBER THIS PERSON FROM FIVE YEARS AGO, I WONDER WHAT THEY ARE DOING NOW, AND I GOT THEM.>>I DID NOT KNOW THAT. I THINK I HAVE A LINKEDIN ACCOUNT, BUT I DON’T USE IT. [LAUGHTER] >>BUT I AM NOW. OKAY.>>SO YOU OBVIOUSLY SEE FIRSTHAND HOW THIS CONNECTS PEOPLE.>>GREAT.>>SO LET’S MOVE ON. ZILLOW IS ANOTHER ONE THAT I GUESS IS GETTING A LOT OF ATTENTION THESE DAYS?>>IT IS, AND I THINK THIS IS A GOOD ONE BECAUSE NOT EVERYONE IS LOOKING FOR A HOME. IT’S NOT SOMETHING YOU DO ALL THE TIME, AND ZILLOW IS BASICALLY A REAL ESTATE OUT. FOR THE MOST PART IT IS USED FOR PEOPLE LOOKING FOR A HOME. I WILL BRING IT APPEAR ON THE SCREEN. SO, THIS IS FOR NOKIA ISLAND, DELAWARE. I SEARCH FOR IT BEFORE THE SHOW BEGAN. THESE ARE ALL THE HOMES THAT ARE CURRENTLY FOR SALE IN FENWICK ISLAND. AND YOU CAN SEE THE BLUE LINE IS I BELIEVE THE CITY LIMITS.>>OKAY.>>AND YOU CAN ALSO SWITCH IT TO BE SCHOOL DISTRICT LIMITS. SO IF YOU ARE LOOKING FOR A HOME, YOU CAN QUICKLY SEE WHAT IS AVAILABLE. IF I CLICK ON A LISTING, SEE A HOME FOR SALE AND I CAN LOOK AT THE PHOTOS.>>OH, WOW.>>BUT WHAT NOT EVERYONE REALIZES IS YOU CAN SET A SEARCH TO CREATE A FILTER. SO I CAN SAY OKAY, I WANT TO BRING UP HOMES THAT HAVE A CERTAIN AMOUNT OF BEDROOMS, THREE BEDROOMS, TWO BATHS. AND THEN, I CAN SAVE THAT AND HE WILL EMAIL ME WHENEVER SOMETHING SHOWS UP IN MY PRICE RANGE. HERE IS A COOL PART I DON’T THINK EVERYONE MAY REALIZE. IF I GO TO THE MAP HERE, I DRAW. SO WHAT I JUST DID WAS I CAN DRAW A CIRCLE. THERE WON’T BE ANYTHING FOR FENWICK STATE PARK FOR SALE, SO I PROBABLY SHOULD NOT CIRCLE BACK, BUT IF I CIRCLE THIS AREA, I CAN LIMIT MY SEARCH LITERALLY TO THE PART THAT I WANT.>>AND, CAN YOU ACTUALLY DETERMINE THE VALUE OF YOUR HOME ON ZILLOW?>>YOU CAN. I WOULDN’T SAY IT’S THE EXACT VALUE, BUT WHAT THEY DO IS TREND RECENT AND COMPARABLE SALES AND SHOW YOU HOW YOUR HOUSE HAS BEEN DOING OVER THE COURSE OF TIME. SO IF YOU ARE A HOMEOWNER WHO IS CURIOUS, IS MY HOUSE APPRECIATING OR WHAT IS MY NEIGHBORHOOD DOING, YOU CAN ALSO KEEP TRACK THAT WAY.>>YOU KNOW, I HAD A DISCUSSION WITH SOMEBODY JUST THE OTHER DAY I DIDN’T KNOW THAT YOUR COMING IN TODAY, ABOUT HE HAS A RENTAL HOME AND USED ZILLOW TO GET AN IDEA IF THE RENT HE WAS ASKING WAS APPROPRIATE FOR THE HOUSES AND THE TYPE OF HOUSE THAT HE HAS.>>CREDIT.>>THAT’S AMAZING.>>WELL, THAT IS SO COOL. I WANT TO PLAY WITH AT 12! [LAUGHTER] >>ALL RIGHT, ETHAN.

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