Tai Lopez Scam? (Fact-Checking 29 Tai Lopez Claims)
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Tai Lopez Scam? (Fact-Checking 29 Tai Lopez Claims)


Every three minutes someone in the world
googles “Tai Lopez scam.” But is Tai Lopez a scammer? Is he trustworthy? To find out
we fact-checked a whole bunch of Tai Lopez claims and wrote a big mad article
with all the juicy details. This video is the highlight reel.
What is Tai Lopez’s net worth? Tai’s actual net worth is not public knowledge
so the best we can do is speculate. Here’s what Tai himself has to say:
“Someone says I only make three to five million dollars a year. Is that true?
People are always trying to figure out how much money. You can multiply that by a
big number. Three to five million would be bad for me. In fact, if I make three
million in a month I might have a heart attack.” If Tai is to be believed
there, he’s earning something like five million dollars per month or sixty
million per year. Which means his net worth is likely far greater than the
twenty million dollar estimates we’ve seen elsewhere.
How does Tai Lopez make money online? Mainly through selling online courses.
He also co-owns a book shipping and e-learning company called Mentorbox, he
has an e-commerce store selling sleep glasses, he has sponsors on his podcast,
and he probably earns quite a bit through affiliate marketing as well. We
wrote a whole article digging deeper into this; the link is in the description.
Does Tai Lopez actually own all those fancy cars? He may own a few but he
definitely leases some of them. “What’s LSE?” “Oh, uh… lease that means lease.”
Does Tai Lopez actually own that fancy house? Nope. “This is a house that I do
through my business. It’s not a rental, it’s a lease.” Tai
clearly seems to live in that house full time though, and realtor.com estimates
that the property costs six thousand five hundred and eighty eight dollars per month to leas,e whereas Zillow puts the price closer to eighty thousand dollars per
month. Does Tai really keep stacks of cash lying around his house? Well, not really.
At least not according to Neil Patel: “I was at his house and we were shooting a
video, and there was all this cash on a table and it was fake cash, and he even tells people like, ‘Yeah it’s fake cash. I don’t want real cash because then
someone’s gonna rob me.'” How did Tai Lopes get rich? Tai was broke on his
mother’s couch at age 22 back in 1998. “I remember I had like 47 dollars in my bank
account.” 10 years later in 2008 he appeared on the TV show The Millionaire
Matchmaker as a millionaire. “It’s like they wanna marry each other.” So in only
10 years Tai went from broke to Beverly Hills. How did that happen? Most likely he first began building significant wealth via a
wealth management company he co-founded in 2003. “We managed 100 million dollars
for 6,000 clients in 50 states.” Has Tai Lopez helped other people get rich?
Yeah, it seems so. We checked out all these so-called successful students
featured in one of Tai’s videos and they all seemed to be legit and doing pretty
well for themselves. But if it’s true that 200,000 people have taken Tai’s 67
Steps program, it’s not surprising to see a few dozen or even a few hundred
success stories. The real question is, were those students destined to succeed
anyway, without Tai’s help? Let us know what you think in the comments.
“Can Tai Lopez help you get rich? Maybe. But as Tai notes in a disclaimer at the
bottom of each email to his mailing list, “Tai is a professional internet marketer.
His success and the income possibilities mentioned by his students are not
typical and are not a guarantee you will make money. You could make more, less, or none at all.” The average American is two hundred and
twenty-five thousand, two hundred and thirty eight dollars in debt. This claim appears
on a sales page for Tai’s 67 Steps program. The number seems unlikely and
we’ve been unable to find a source for the data. NerdWallet publishes a debt
study every year and the highest number they reported for the average debt of an
American household (that is, not an individual) has been about 137
thousand dollars. “But they don’t understand that GDP has gone up every single year for the
last hundred years.” Once again, Tai doesn’t mention where
he’s getting this information from, and it seems he’s been misinformed because
according to data from the Bureau of Economic Analysis, GDP in the United
States has seen strange ups and downs since 1929.
For example, both nominal and real GDP decreased from 2008 to 2009. Is here in
my garage one of the most-watched video campaigns in history? In an article on
vice.com Tai said of his famous “Here In My Garage” video: “it’s
almost the most-watched video campaign in history.” Well, not quite.
According to AdWeek, Tai’s video didn’t even crack the top ten most watched video
campaigns in 2015, racking up less views than ads for the likes of Budweiser, Durex, and Clash of Clans. Was Tai Lopez voted the number one social-media influencer by Entrepreneur Magazine? It says so right there on his
about page, and yes there is indeed an article on entrepreneur.com
which lists Tai as the number one social media strategist to watch in 2017.
Note however that the article was written by a content partner called The
Oracles, and it says right at the top that opinions expressed by
Entrepreneur contributors are their own. In other words, this is sponsored
content. It was not written by Entrepreneur Magazine, meaning they did
not vote Tai Lopez the number one anything. Meanwhile, The Oracles just so
happens to be a networking group for six and seven-figure entrepreneurs. They help
their members increase their online visibility and elevate their
credibility. And look who’s a member. Does Tai Lopez run the largest book
club in the world? Tai said this in an April 2017 tweet but
were not sure what he’s basing that claim on. within his 67 Steps program he
has also said, “Me and Oprah have the biggest
clubs in the world. That’s not because I want to brag.” Oprah’s Book Club is surely
more famous, and if you count goodreads.com as a book club, like The
Economist once did, then it’s hard to top their 80 million members. The best we can
say for Tai is that his company Mentorbox might be the largest paid book club
in the world, though it’s unclear how many members they have. Or, if you want to consider Tai’s book of the day email list a book club, that apparently has 2.5
million subscribers. So yeah, quite big, but Tai uses that list to promote his
own products and services far more than sharing book recommendations. Do
celebrities like and respect Tai Lopez? Apparently so. We’ve seen him hobnobbing with the likes of Mark Cuban, Rihanna,
Gary Vaynerchuk, Tommy Hilfiger, Arnold Schwarzenegger, and Will Smith, to name
just a few. Is Tai Lopez a scam? Well that very much depends how you define the
word “scam.” But to find out for sure if Tai Lopez is a scammer or not, we went and
purchased two of his premium courses, we went through all the materials, and
concluded that neither can be considered a scam because a) the content is
delivered as promised, and b) we were able to get a refund of one purchase upon
request. That said, Tai’s courses certainly have their shortcomings, and he
undoubtedly employs some very questionable marketing tactics. We can’t
go so far as to call him a scammer, but we’ve learned to be wary of taking him
at his word. But wait, didn’t Tai Lopez run a bunch of scammy dating websites?
Actually yeah, he did. Best we can determine, Tai first started earning
significant sums of money online running a fleet of dating websites that were
especially active from 2010 to 2015. All are now defunct, but we were able to link
several to Tai, and you can still find scores of complaints about these
websites online. They apparently used fake matches to prompt people to sign up
for premium accounts. So yeah, it seems clear that Tai’s dating
websites scammed a lot of people. They had all been shut down by 2016 though,
and as far as we can tell, Tai’s businesses since then have been much
better behaved. Does Tai Lopez add people to his email list without permission?
Someone on Reddit claim so but we tested it ourselves and couldn’t replicate the
issue. However, we did verify a different instance of Tai adding people to his
email list without permission. Link in the description for more info. Does Tai Lopez give refunds? “There’s never been a time somebody’s wanted a refund
that they haven’t gotten their money.” Well that’s not quite true because there
are many reports online of Tai’s customers having difficulty getting a
refund, and our experience requesting a refund for the 67 Steps wasn’t exactly a
walk in the park either. We did eventually get it, but the process was by
no means straightforward. “Tai never discounts his programs.” So it says in one
of the automated emails you receive after signing up to Tai’s mailing list.
However, in our deep analysis of Tai’s email marketing we found 53 links to
sales pages in the first 19 emails, and every single one of those sales pages
offered discount pricing. Is Tai Lopez selling a get-rich-quick scheme? Not
according to the man himself: “And I don’t teach get-rich-quick. I
specifically say on average a millionaire takes 12 to 20 years, but you
can probably cut the learning curve if you go directly to the source and follow
somebody.” Did Tai Lopez steal Jack Canfield’s material? Vice.com suggests that he did. Quote: “Many point to Jack Canfield’s The Success Principles, a 2006
book with its own 67 steps, which they claim Lopez straight up stole and
repackaged.” We went through both the 67 Steps and The Success Principles and
detailed our findings in this article. And the short answer is no, Tai Lopez did
not rip off Jack Canfield. Are Tai’s courses any good? We brought and reviewed two of them: The 67 Steps and Social Media Marketing
Agency. The 67 Steps is a decent course packed with insights from some of the
world’s greatest minds, but we can’t see how it offers much beyond what’s already
freely available on Tai’s podcast and YouTube channel, so you probably
shouldn’t buy it. The SMMA course on the other hand is worth checking out. We’ve
yet to come across another course that offers such comprehensive training from
so many experts at such a low price, provided you buy it on sale (and it’s
always on sale). Did Tai Lopez live with the Amish for two and a half years? “I
spent two and a half years with the Amish, no electricity.” In step 41 of the 67
Steps, Tai goes into some detail about his time with the Amish, revealing that he
lived with a carpenter named Sam Chupp and family near a town called Wytheville
in Virginia. We confirmed via a website called Amish 365 that there is indeed an
Amish carpenter named Sam Chupp living near Wytheville in Virginia.
Unfortunately our several emails to Mr. Chupp have gone unanswered.
So Sam, if you’re watching this, please let us know in the comments whether or
not Tai did live with you once upon a time. Is
Tai Lopez an attractive male? According to an old profile from the now-defunct
modelpromoter.com he is. But we’ll let you be the judge of that.
Is Tai Lopez an author? Tai does indeed have a couple of books listed on Amazon,
both published in 2012, but they don’t seem to have done very well.
One short review of Tai’s first book contains the words “con man,” “devil,” and
“brutal.” So there’s that. Did Tai Lopez work in a leper colony in India? Tai makes this
extraordinary claim within his 67 steps program. “I went to India, worked in a
leper colony, traveled around some of the poorest places in India.” We were
unable to verify this but we did find an interesting take on it at BroBible.com: “Embedded with the Amish, living in a leper colony, dropping out of college as
an entrepreneur, financial planning. Tai is like Mother Teresa,
Mark Zuckerberg and Lloyd Blankfein wrapped into one holy capitalistic
super human!” Does Tai Lopez actually read a book a day? “I read a book a day.” The
answer is no. Tai doesn’t read a book a day, he
skims a book a day. In this video, which was removed from Tai’s official channel,
he details his process for quickly skimming through a book. “So the first
pass took you maybe two minutes, the second pass five or ten minutes. Read
the 10 minute version of it then put it on a stack, and if you ever have some
time leisurely where you got an extra hour or two, come back to the book.” Is Tai Lopez in Mensa? Tai mentions on his about page that he’s a member of Mensa and
he used to have Mensa member in his Twitter bio. We emailed AmericanMensa.org to ask if Tai is indeed a member. They replied back that indeed he is, and also
noted that we were not the first to check on him. So is Tai Lopez a
scammer? Having investigated all the aforementioned claims and watched more
Tai Lopez video than is probably healthy, we have to say no, Tai Lopez is not a
scammer. But you definitely should not believe
everything the man says. Too often we’ve found him making claims that were either
unsubstantiated, or flat-out wrong. At the same time, there is genuine value to be
gained from much of what he shares and teaches, so long as you keep in mind what
we like to call, The Real Law Of 33%, which states: “For every 30 minutes you
listen to Tai Lopez talk, you will receive only 10 minutes of value.” In other words,
approximately 33% of what Tai has to say is incredibly useful, insightful and
perhaps even life-changing. And the rest is either pointless rambling, Tai
reminding you how successful he is, or claims that can’t be taken at face value.
“I read a book a day.” “GDP has gone up every single year for the last hundred
years.” “Me and Oprah have the biggest book clubs in the world.” If you’d like to dig
more into our extensive research on Tai Lopez check out the links in the
description. Give this video a like if it helped you gain some “knowledge.” And lastly, hit that subscribe button if you want to see more from eBiz Facts.

31 Comments

  • iPad App play

    One of the first things that I learnt a long time ago regarding internet marketing and making money was that 'real' marketers don't reveal their money making methods – so called gurus they sell courses, products, rehash existing ideas and when their method is saturated they may pass the info on to milk a bit more money (the sell part). Real marketers won't tell you their niche, contacts, methods in detail etc. Think about it – why would they.

  • Steven Lovell

    In 2016 I worked for a sporting goods retail outlet called, "Value Sports."
    Jeff (I don't know his last name) was the accountant that the company hired to do their accounting.
    I personally had many conversations with Jeff and he told me that he was Tai Lopez׳s accountant when he was not doing freelance work.
    He said that Mr. Lopez in Courier is about 1.5 million a month in advertising which brings in between 4.5 million and 6 million a month in revenue.
    He is in business to sell his program and I just told you how he makes his money.
    And logically if he had some other way of making the kind of money he says he makes he wouldn't be selling it to the public he would be doing it for himself; after all why would he be creating competition for himself?

  • TheObSeRvErTheObSeRv

    I think if some schmuck is standing in front of a lambo and telling me how he is going to make me RICH, I would run;-)

  • jw200

    Most of them on YT are scammers, including Crestani. Selling $1000 worth of trainings that do not help anybody.
    People spend their last savings on these trainings in a hope they can start making some money.
    But as you join, you will get more fees than you have told before joining.
    YT should ban these channels..

  • NitrousDragon

    Omg, lol that 33% part was brilliant, I literally couldn't put that better myself.

    (What I mean by brilliant: I was just thinking that he's said somethings that have changed my thinking (in a positive way) a bit, but I also had loads of "Don't trust him… At least not fully" feelings.)

  • soppan96

    I'd love to see some of these gurus build companies without the money they get from selling courses…
    Could they have made it without selling courses?

    Many of them wouldnt…selling a dream, selling a new opportunity.

  • Sonia Ramirez

    Of course it's a rental, or something like loan, did't see how he turned his head when he was asked about it? Like seeking a back.

  • Aryan Raveshia

    Instead of focusing shit people like tai Lopez, we shud honour and learn from real entrepreneurs like Bill Gates, Mark Zuckerberg, Warren Buffett, Amancio Ortega, Bernard Arnault etc.

  • nope nope

    Well since everyone buy a class lesson so they can teach you it doesn't mean they scam you it same thing college everyone pay college to learn and get degree and still paying under wages and pay students loan debt

  • Mark Hardy

    Influencers marketing only sells you courses of how to sell their shitty courses. That's it. Expose him and bring them down. Prey on the weak minded. If you buy from him, you've been scammed. You've been warned.
    Here's how to be like Tai:
    Borrow some money, lease expensive looking stuff, make videos saying you are rich and will teach you to be rich, make a course on how to sell the same course, run ads to get people to that course. Only one person wins off the back of other people's ignorance. AKA pyramid scheme. You can easily spot a compulsory liar by their facial expressions, watch him when he makes claims, lies.

  • Listowel Adewale

    Tai Lopez is not a scammer and he will never be a scammer I have been through a lot of his cause and was amazing.👏👏👏

  • Paphada Songjan

    หน้าจะมีภาษาไทยแลนด์ด้วยนะคะ ฉันจะได้เข้าใจ

  • james lachs

    Tai Lopez makes me want to rip my hair out. He's probably making a fortune off of vulnerable people….his target audience. Most people aren't financially literate….his target audience. Selling dreams is a very profitable business. I think Lopez is extremely unethical, I believe he's a liar and completely shameless opportunist of the worst kind. I'm not sure if that means he's a scam. "Scam" seems to have a flexible definition these days. If I met Lopez, I'd definitely kick him in the pills…."here in his garage."

  • Malcolm Larri

    Thanks for a great video
    One thing I would like to challenge – “the people who got rich would have anyway”

    Maybe yes – but motivated people still need a vehicle and strategy to make money.
    So it’s quite plausible that motivated people have used his strategies to make a lot of money.

    You could even argue it’s a statistical probability that some people would become rich

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