[Proptech 2018] Victor Lund on innovations changing realtors’ lives in the US
Articles,  Blog

[Proptech 2018] Victor Lund on innovations changing realtors’ lives in the US

My name is Victor Lund, I’m the founding partner of WAV group, a consulting company, that works with large enterprise level brokages, and franchises and technology companies in the US. One of the things we see artificial intelligence doing a lot, is what I call: triggered actions. A triggered action is: If I get a new listing, a new property listing, that I know that I need to have photography done. So it’ll dynamically use an artificial intelligence to order the photography. The photographers complete their photos, they send it back to the server, the servers says “ok now I need to create a virtual tour”. So artificial intelligence is creating that virtual tour. They might also be creating marketing flyers, postcards that are send to homes or prospects. Notifying home buyers of this new property listing, all of that done dynamically and sent to the real estate agent with a notification that it’s been completed for them. It’s saved them all the steps to have to manage that process manually. In the US, one of the things that’s really helped a lot is the real estate standards organization. They’ve created a data dictionary, so that data doesn’t have to be mapped from one technology product to another. You can create APIs which speak in a common language to allow this automation to help. So the real estate standards organization has published the data dictionary and they’ve also published, what’s called the Web API. It’s the way that data is being transmitted. I think that now that you can get all of these disparate technology companies to have systems that talk to each other. We’re finding that the integration is much smoother and easier. People can focus on developing softwares in very specific verticals within real estate, but also have all of those things married under a single platform. We’re finding software that is helping people protect the rights of photographers. Copyright protection and compliance with copyright. Another emerging trend that is becoming very exciting in America today, is the ability for a home buyer to get the interior pictures of their home, removed after they purchased the home. The big problem here is that sellers take the pictures and they own the pictures, but then you buy the home and it’s hard to get them off the Internet. I don’t want the inside of my daughter’s bedroom, on the Internet after I buy the home.


Leave a Reply

Your email address will not be published. Required fields are marked *