‘Million Dollar Listing New York’ Stars Reveal Their Real Estate Secrets | TODAY
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‘Million Dollar Listing New York’ Stars Reveal Their Real Estate Secrets | TODAY


>>>THE REAL ESTATE MARKET IS
BOOMING IN MUCH OF THE COUNTRY. ESPECIALLY IN NEW YORK WHERE
REAL ESTATE IS A PREMIUM. AND IT’S OFTEN THE BROKERS
BEHIND THE SCENES THAT GET A LOT OF CREDIT.
>>THREE OF THE AGENTS ARE THE STARS OF BRAVO’S HIT SERIES
“MILLION DOLLAR LISTING NEW YORK” AND TODAY, THEY’REY’R
SHARING SECRETS EVERY HOME OWNER AND BUYER SHOULD KNOW.
GOOD MORNING, GUYS. >>GOOD MORNING.
>>ALL RIGHT. YOU HAVE SOME TIPS FOR US.
WE’RE GOING TO TALK ABOUT THE SHOW IN A LITTLE BIT.
RYAN, START US OFF. WHAT’S A TIP WE SHOULD BE
THINKING ABOUT WHEN WE ARE WANTING TO SELL OUR HOUSE?
>>SO, IF YOU WANT TO BUY A HOUSE
>>BUY A HOUSE. A LOT OF PEOPLE ARE BUYERS.
I TELL THEM TO LOOK OUTSIDE THEIR COMFORT ZONE.
IF YOU WANT TO LOOK ON ONE BLOCK OR ONE NEIGHBORHOOD, YOU MIGHT
NOT FIND WHAT YOU’RE LOOKING FOR.
LOOK AT DIFFERENT AREAS. SPREAD YOUR WINGS.
YOU MIGHT FIND WHAT YOU’RE LOOKING FOR AND YOU DIDN’T EVEN
THOUGH IT. >>YOU MEAN, IT MIGHT BE THE
OPPOSITE OF WHAT YOU WANT. >>THAT’S HOW YOU MIND LOVE.
>>THAT’S A TWO-FOR. ROMANCE ADVICE AND REAL ESTATE.
YOU WANT BUYERS TO SLOW DOWN. LOOK AT THE SAME PLACE MAYBE A
FEW TIMES. EVERY HOUSE I’VE PURCHASED OR
APARTMENT, IT WAS — AS SOON AS I WALKED IN, I KNEW THAT WAS THE
PLACE. YOU SAY THE OPPOSITE.
>>FOR THAT EXACT REASON. IT’S THE BIG FINANCIAL DECISIONS
WE DO IN OUR LIVES. YOU NEED TO TAKE YOUR TIME.
AND PUSHY BROKERS LIKE MYSELF ARE GOING TO TELL YOU, BUY NOW,
ACT NOW. MY SECRET IS, COME BACK THREE
TIMES, IN THE MORNING, PRETEND THAT YOU’RE WAKING UP.
KICK THE BROKER OUT. >>YOU CAN DO THAT?
>>YOU’RE THE BUYER. PRETEND YOU’RE HAVING LUNCH IN
THE APARTMENT OR HOUSE. AND AT NIGHTTIME, PRETEND YOU’RE
GOING TO BED. THREE DIFFERENT MOODS, THREE
DIFFERENT LIGHTING. >>THAT IS IMPORTANT.
IF YOU DON’T SEE SOMETHING YOU MAY NOT — AT A PARTICULAR TIME,
IT MAY BE MORE FILLED. >>SOMETIMES IT IS.
>>STEVE, YOU SAY THAT THAT YOU TO MAKE SURE THAT THE LISTING IS
PICTURE PERFECT. THAT’S MORE IMPORTANT NOW.
>>THEY’RE TALKING ABOUT BUYING. SOME PEOPLE STILL HAVE TO SELL
THEIR HOMES. THAT’S OUR JOB.
EVERYONE TODAY, THE FIRST THING THEY’RE LOOKING AT, IS THE
PICTURES. LOOKING ONLINE.
GOING ON ZILLOW. GOING ON TRULIA.
>>INSTAGRAM. >>EVERYTHING IS ABOUT THE FIRST
IMPRESSION. THAT’S FROM THE PHOTO.
IT’S REALLY IMPORTANT THAT YOU HAVE THIS PICTURE-PERFECT
LISTING PHOTO. STAGING PROPERLY.
LOOKING NEAT. GREAT, YOU KNOW, GREAT REALLY
PROFESSIONAL PHOTOS TO DRAW THEM INTO THE LISTING, SO, THE BUYERS
GET THERE. >>TAKE THINGS OUT.
TAKE PERSONAL THINGS OUT. >>YES.
NO PERSONAL ITEMS. >>DECLUTTER.
LESS IS MORE. >>RELIGIOUS ITEMS.
BIG PHOTOGRAPHS OF YOUR FAMILY. TONE IT DOWN.
>>I REMEMBER A REALTOR TOLD ME THAT YOU SHOULD HAVE YOUR HOUSE
SET SO PEOPLE CAN IMAGINE THEMSELVES LIVING THERE.
>>INSTEAD OF IMAGINING WHO LIVE THERE’S.
>>MY TRICK IS TO PRETEND YOU’RE MOVING OUT.
PACK HALF OF YOUR STUFF AND IT’S PERFECT.
HALFWAY OUT, IT LOOKS GOOD. >>AND HALFWAY THERE ONCE WE
SELL IT FOR THEM. >>STEVE, YOU’RE NEW TO THE
SHOW, THIS SEASON. >>I AM.
>>BUT NOT NEW TO REAL ESTATE. WHAT WILL YOU BRING THIS CREW?
>>A SIX-PACK. >>MUCH BETTER STYLE, I THINK.
>>OH. >>I THINK I BRING A FRESH
PERSPECTIVE. THE AUDIENCE AND EVERYONE LOVES
THESE TWO. I DO, TOO.
I’VE BEEN WORKING WITH THEM FOR QUITE SOME TIME.
WE’RE NEW TO EACH OTHER ON THE SHOW BUT NOT IN REAL ESTATE.
THEY WILL SEE A LOT OF GREAT LISTINGS.
THEY KILL IT IN SELLING OUT BUILDINGS.
I HAVE A LOT MORE OF CUSTOM PROPERTIES THAT ARE REALLY ONE
OF A KIND. AND I THINK THE AUDIENCE WILL
SEE THAT. AND IT WILL RESONATE WITH THEM.
>>IS IT TRUE THAT YOU’RE SELLING TO PEOPLE AND LESS THAN
A YEAR LATER, HEARING FROM THEM THAT THEY’RE LOOKING TO SEE
WHAT’S ON THE MARKET? >>YES.
>>WHAT? >>WE WERE JUST TALKING ABOUT
THIS. THE AVERAGE IN THE CITY NOW,
PEOPLE HAVE ABOUT A TWO-YEAR LIFE SPAN.
I THINK EVERYONE HAS A.D.D. THESE DAYS.
THEY HAVE THE INSTAGRAM ATTENTION SPAN.
>>THEY MOVE IN, THEY GET EXCITED AND THEY SAY — I’M ON
TO THE NEXT ONE. >>THEY WANT TO SWIPE LEFT TO
THE NEXT PLACE. >>APPRECIATION IN NEW YORK HAS
BEEN IN NEW YORK SO MANY YEARS, THEY REALIZE I MADE A LOT OF
MONEY IN TWO YEARS. IT’S TIME TO UPGRADE.
>>IS IT TRUE, ONE OVER A BILLION DOLLARS YOU SOLD IN REAL
ESTATE LAST YEAR? >>YES.
IT’S TRUE. WE’RE GRATEFUL FOR ALL THIS.
WE DON’T TAKE IT FOR GRANTED. THE NUMBERS ARE CRAZY FOR ALL
THREE OF US. YEAH.
THIS CITY IS BEYOND. >>HAVE TO CHANGE IT TO
BILLION-DOLLAR LISTING. >>LET’S MAKE IT ACCURATE.
>>GUYS, THANK YOU SO MUCH. SEASON SIX OF

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