Managing multiple accounts or properties (5:26)
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Managing multiple accounts or properties (5:26)

For many companies, Google Analytics accounts
are relatively straightforward. They could have one Organization (which is
optional), one account, and one property associated with
that account. For every
property, we recommend you set up at least three views: a “Raw Data”
view, a “Test” view, and a “Master” view. But depending on your
objectives and the complexity of your business, you may need multiple
organizations, accounts, or properties, and additional views. For
example, if you’re an agency managing marketing for multiple companies
at once, you can set up different Organizations for each company with
separate Google Analytics accounts under each Organization. When you
create an account in Google Analytics, the account is assigned a unique
ID. You can see this ID in the Analytics tracking
code. This is how the
tracking code knows to send hit data to the correct Analytics account. You don’t need to sign in separately for
multiple Analytics Organizations or Accounts. You can simply select any of the
Organizations or Accounts by using the account selector. You can also
select accounts that belong to your current Organization in the Admin
area. To better reflect how your business is organized,
you can set up multiple properties under each Analytics account. For example, The
Google Merchandise Store may want to view data from their website and
data from their mobile app in separate properties to analyze each data
set independently. We recommend tracking each company’s website,
mobile app, or other device in a separate property. If you have two related
websites with different URLs or subdomains that you want to track in a
single property, you can set up what’s called “cross-domain tracking.” Cross-domain tracking will recognize when
a user navigates between related websites in the same session. This is also known as “site
linking.” To set up cross-domain tracking, you’ll
need to modify the Analytics tracking code on every page of every
site you want to track. Google Tag Manager can make updating that
code a lot easier. Google
Analytics 360 Customers have another way to aggregate data across
domains. Using a feature called “rollup reporting,”
you can aggregate data automatically from multiple properties
into a new combined property. For example, if the Google Merchandise Store
wanted to use one property to track their website and another
property to track their mobile app, they could also create a third
property to aggregate data from both the website and the app to analyze
that data together. This
gives Analytics 360 users options to combine the data from different
properties. Note that roll-up properties don’t include
data that you import or link from another account — like
Google AdWords. If you want
to include linked data from your source properties into your roll-up
properties, you’ll need to re-link the roll-up property with the linked
account. Also, when users are identified by the same
Client ID across different source properties, session data
for those users is usually merged; otherwise, that session data remains
separate. For more
information on roll-up reporting, please see the link at the end of this
lesson. Similar to accounts, properties also have
a unique Property ID that’s appended to the Analytics ID. This tells Analytics which hits to
associate with the property. You can switch properties in the Admin area
by using the Property pulldown menu. If you use Analytics to manage
multiple websites, there are a few things to keep in mind. Each
Analytics account has a limited number of properties and each property
has a limited number of views. Check out the documentation at the end of
this lesson for limits on properties and views. Also, remember you can
grant user-permissions at the account, property, or view level. View
permissions provide access to specific data in the Google Analytics
account. For example, let’s say you’re the administrator
of a site with multiple sub-directories based on different
departments in your business. You can create different views for each department
using filters and then grant access to each view
for the members of those departments. To navigate to different views, in the Admin
section use the View selector menu. The Google Merchandise Store is a medium-sized
ecommerce business. They use a single account, a single property,
and three views for raw data, testing, and production. But you’ll need to
decide how to set up your organizations, accounts, properties, and views
based on the individual needs of your business.

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