Invest In Real Estate With No Money: What Is A Lease Option – Part 2

Welcome back to the journey on lease
option land. Today, Steven Miller and I are going to do an expose into the, how
do I actually market a home to find the perfect lease option tenant? Okay, we are back. This is lease option
part 2. I’ve got Steven Michael Miller here with me,
this guy is the king of lease options, he’s the first person that I hired, we
know how to make this happen and I’m telling you, if you’re watching these
videos, saying, “Well some people are telling me I’m too young or too old to
invest, some people are saying I don’t have enough money, some people say I
can’t qualify with a bang.” Steven does that matter? – It doesn’t matter. – It
absolutely doesn’t matter. We’re going to go deep right now and we’re going to help give
you what you need to go into the marketplace. I promise you, some of you
are going to take this knowledge and you’re going to get into the market and be like, “Oh
my gosh, it totally worked.” Alright, now by the way, one of the manuals that you can follow along with
what we’re sharing is if you click on the link, you can get access to my real
estate straight path book, it’s actually in the description below and if you get
the straight path to real estate wealth, we’re outlining a lot of the details on
exactly what this looks like. What we’re going to do today is, we’re going to cover
marketing which is, we’re assuming you got a house and we’re assuming that you
want to know, alright, guys, I hear you, lease option is way more profitable than
renting, I got a house, what do I do? And remember to hang out for the fourth and
final one because we’re going to show if you don’t have a house, we’re going to show
you how to buy houses on lease option with even as little as no money, no
credit, this stuff works. – It does, it works at rocks, it’s amazing, so get ready, buckle
in, we’re ready to go. So I’m going to talk about again, Kris said let’s assume
that you already have the home. If you found it, it’s a great deal,
it’s got equity in it and you’re ready to sell this thing on a lease option, in
other words, you’re ready to hold on and maximize your profits to the very best
that you possibly can. In order to do that, you need someone to get into this
home, right? So you got to market it. Now I know, so many people don’t like the
marketing thing right? Nah, I’m not really that good at a market. No, I’m telling you
right now, you do everything that we say, right here, right now. You will be
able to market your lease option like a champ.
– What Steven’s going to do right now is he’s going to draw a picture of a sign. If
you go and get a poster board, a bold bright fluorescent one from the Hobby
Lobby or the local craft store, what he’s going to do is, he’s going to put a message
here that if you post this on the property, this is going to attract the
right people. Go to Home Depot or Lowe’s and get yourself a realtor stand, it’s
metal, it’s a basic frame, it’ll either say for sale or for rent, you’re
going to want to buy 4 of these. How many? Four. You’re going to
want one that says for sale by owner, you want one that says for rent, and then on
the other two, you’re going to create a homemade sign that you are going to slip
on top of it, you’re going to laminate it, and that sign is actually going to
attract all the people that you need for this house. This works like magic. Now
as Steven makes a sign, you might be wondering, “Well should I actually get a
professional sign made?” Remember that we’re talking to a body of people that
are out there in the marketplace that are saying, “I’ve gone to a bank, it’s now
embarrassing, I don’t even want to look at my credit, I had a couple of
things that didn’t work out for me and I don’t know how to get a house but dang
it, I want to stop throwing my rent money away, I want to get into a house.” And
Steven is going to show you a homemade sign that communicates to these people. We’re
not a bank, we’re not a formal institution but we do have your solution
and that solution is called rent to own. I want to say two words here and
these are two words that we’re going to repeat over and over and over. When we’re
talking about marketing this home, we’re talking about attracting the right kind
of buyer for this home, these two words or things, so make sure you write these
down, hopefully, you’ve got your pen and paper out, you get your computer out, you’re
taking notes. The two words that you’re going to want to use is flexible and
open-minded. Okay you, you right now, for all intents and purposes are the most
flexible, the most open-minded person out there and they want to work
with you and you’ve got the sign, like Kris said, this sign communicates
flexible and open mind and this communicates, hey, I’m just the average
Joe, that you’re just going to work with the average Joe and I’m going to work
with you. I’m not going to push against you, I’m not going to say,
no, disqualified nope, this call. I’m not going to say that, I’m going to say, absolutely,
let’s find a way because I’m open and flexible.
– So rent to own is what communicates the most basic concept which is, listen, we
know you want to own, we’re going to show you how you can rent and in time own. Bad
credit is okay because they’re thinking, oh, they won’t pick me and you’re trying
to communicate, we will, you’re going to put your phone number right here and then
you’re going to say, no bank qualifying, no underwriters, no 30 days of over
qualifying, you collecting pay stack, paychecks and stubs and W2’s and then
running your credit and looking with that and by the way, we do have a
qualification system because we want you to put the right family in. We’re going
to show you the narrow gap where you’re going to succeed the most
that you possibly can. – And I will tell you, don’t deviate from this, like, don’t try
to get creative and make up your own sign that works, you know, that you think
might know, we’ve tested everything so just stick right close. – Do you see
this big fat marker by the way? Do you see how Steven wrote this? It’s legible.
As long as it’s legible, fill it up from end to end and just a little tip for you,
leave enough room on the side because what I would do is get it laminated,
in fact, if I were to show you in a moment what those signs look like you’re
going to laminate it and then you take duct tape and you’re going to duct tape the
front an the back an the top and this and you’re going to duct tape it to one of
those signs, it fits on there perfectly and boom, you are in business and you’ve
already started tracked in the right booth. – So let’s talk about, let’s move
over here, while Kris is drawing this up, I’m going to tell you little bit about this
because what we’re going to go into right now is exactly where you want to place
the science. This is the science of marketing, you all know that
marketing is a science, it’s a sometimes, it’s a moving science. For this one, it’s
not moving anymore, like we have tested and tested and tested and this just
works. So when you’ve got your home and you want to place your signs out, there’s
a specific way to do that. Right now, Kris has drawn up a, wow this is pretty
good.. – This is a road. – We’ve got the house in the roof
and is this a, is this a 5 center pitch or is it a? – That’s the six twelve. – Sex twelve pitch, okay, just make sure. We got to picture the roof, okay. So what you want to
do is, you want to actually have five signs. Now I didn’t stutter, okay. Five
signs. – Steven is that kind of obnoxious? That’s a lot of signage. – It might be a
little bit obnoxious but this is marketing and the whole goal of
marketing is to attract the attention of as many people as you possibly can and
then funnel the right ones to you, right? This is the whole purpose here. So what
Kris is drawing up here are these five signs and way you’re going to place and
now, I want to tell about I want to tell you about the five signs okay? Three of
them are going to be like what I drew. Let me just real quick, just to remind
you, three of them are going to look exactly like this. – Take a picture, Kodak
moment, it will last longer. – Screen capture right there, three of them are
getting just like that, one of them is going to be a for rent sign and one of
them is going to be a for sale sign. Now, why would you want to put a for sale or a
for rent sign on a home that you are decidedly going to be doing a
rent-to-own on or lease option? It’s quite simple, you want to attract the
most people, is it possible that someone driving by may see your home and see the
rent-to-own sign have no idea what that really means to them because they’ve
never experienced it before? But they do want to rent and if they had a
conversation with you, you could convince them to do a rent-to-own. Absolutely, I
don’t know any renters by the way, Kris, who want to stay renters forever, right?
If you’re renting a home, chances are you want to eventually buy at some point so
give them an opportunity, get them to come in and have a conversation with you, with
the for rent sign and then teach them about the rent to own. – Some people are
more open to wanting to buy so they want to see the for sale, some people want to
rent and others will see the rent to own and so if you look at, there’s four sign here,
1 2 3 4 5. – 5 signs. -3 rent to owns, this one is on the street, this one is also on
the front of the property, this one is in the window or area the same size and then on says it’s for rent and one says for sale. – Yes
but these are actually here and the rent to owns are actually out here.
– Steven details. – It’s been a little bit, Kris. Look, let me try it one more time,
right, rent owns, rent to owns are these outside ones and this one on the house.
– So basically, what we’re saying is if they see this sign but they come over
here and walk over here, they’re going to figure out how to get into the house and
they’re going to walk around the back they’re going to see this sign and it’s
going to be awesome. – Do you want to reuse? – We’re
just going to skip it, you guys got it, right? – You got it.
– Watch our lips. Now, Steven, these people all of a sudden they call you up and
what are you telling these people? Now you’re going to want to play this one back
and just get a little scripting on this. Steven, I’m calling you up, let’s
roleplay. Hey, I’m calling about your rent to own?
– Oh fantastic! Which home did you drive by on? – Well. Yeah, it’s the home right Hunt 800 South.. – Oh, absolutely. It’s a wonderful home,
tell me what’s your name? – My name is Kris. – Kris, excellent. What are you
looking for exactly? – Well my, we’ve just been in a situation
where we’re looking to move and I don’t know maybe exactly what rent to own means but
it sounds better because we actually want to be able to get into a house, – Yeah. –
We haven’t been able to. So what does that program look like? – Great,
well, what kind of bedrooms and bathrooms are you looking for? – Well we got four
kids so we’re actually looking at like, maybe like, a three, four or five bedroom
home. – Okay, great and you know is there anything in particular you’re looking
for in the home? – You know, honestly, just just a good safe neighborhood. I like the
neighborhood that that house is in, looked really intriguing, it looked like
a nice house. – Kris, I think this actually may be a great house for you. I’ll tell
you what, I don’t have the numbers with me right now but I am going to be at the
home next Thursday evening at 7 p.m. I’d love to meet you there and if you
could bring your wife as well, I’ll go over all the numbers and tell you all
about the home there and I’ve actually got a really amazing program where I
work with people, saving them thousands and helping them build towards equity
and buying the home, can you meet me there Thursday night at 7:00 p.m.? – Thursday
at seven works! – Kris, wow, thank you so much. I’ll see you there. – Okay, friends,
it’s super easy to take these calls and when people call on these signs, what
will end up happening is you want to drive them to what we call an open house.
Now you’re going to want to show the house a couple of times a week and you want to
have other people, all of the showings so put it out two or three days in advance,
Saturday morning by the way is always a hot ticket because Saturday morning, a
lot of people, that’s when they want to go house-hunting so you might do
something in the evening on a Tuesday, Wednesday, Thursday and then you might
also have a Saturday and if you have lots of people calling that crazy, have
more open houses, if you have low traffic, we’ll talk about what to do there, you
drive them all of Saturday because you want to have two, three, four, or five
families all at once, showing up at this open house. – Friends, if you market your
lease option this way, I will tell you right now, the phone will ring, you will
get people to the open house and you’ll be in an awesome predicament which is
having a lot of buyers for your one home. – Okay, real quick bonus opportunity, you
want to go into the classifieds, go to your local Craigslist, your local
KSL’s, classifieds, you want to just do some research on where people go for
looking at real estate and make sure you post an out there, so you want to say,
“house on this avarice 800 South, rent to own, super flexible options, call me.” It’s
basically this same message with a little bit more, saying call me so that
you can get some more information about that. Post it in as many places because
you’ll get phone calls from people driving by, you’re also going to get in
the help-wanted ads, the real estate wanted ads, you’re also going to get some
people there as well. Sup Kaiser, how you doing buddy? Hey, honey. Do you see that camera? Wave to the people, you’re now famous. Just kidding.
I’m actually shooting a video right now, can you go please mom? Thanks dude,
appreciate it. Alright, it’s a real house and there’s
real people in it and that’s my, that’s my number two. I got four kids.
Steven, you got.. – Seven. – Seven so.. – I beat him again.
So, yeah cause it’s a race. Steven’s got extra liabilities. – I call them assets. – Right. All of them? – They’re going to be paying for me when I’m what I’m done and
done. – Alright. – They’re assets. Alright, so
we’re all wrapping up here with with our marketing of the home, I’ll tell
you right now, if you follow the system that we just talked about, make your
signs, put them on there, you will start to receive phone calls and you’re going to
be an awesome predicament which is, you’re going to sell this property to an
amazing qualified buyer. – In the next video, we’re going to talk about what do you
do at the open house, we’re going to talk about how you qualify people, we’re going to
talk about how you make a decision on who you want to put in the home and then
we’re going to talk about what you do for contracts and at that point, you’re just
about wrapped up, you’re ready to collect your down payment of three, five, seven,
ten thousand dollars, you’re about to step in that amazing cash flow and
you’re about to be a real successful amazing investor, getting ready for how
do I do it again. I guess you could say things are getting pretty serious. I mean,
look at all the information we are dumping on you and yet you need to come
back and watch part 3, you know why? Because we’re actually going to talk
about how you do an open house, we’re going to talk about how you actually
find the perfect tenant, qualify them, get them in the house, collect that first
check, it’s going to be total awesomeness.

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