Don’t ask your friends and family for referrals if you want to find a Realtor to sell your house. Instead, search online for alternatives and filter your choices based on price and reputation. Remember that reputation includes not just customer reviews but also a broker’s reputation in the real estate community. Make sure the Realtor is active by checking out their deal history and current listings. Lastly, don’t get fooled by perceived local knowledge. It’s just not that important! Don’t Ask Your Friends and Family for Referrals Your friends and family don’t know anything about real estate, nor do they understand how high broker commissions or closing costs can be. Be especially careful about your friends or family pushing a distant relative or acquaintance on you who happens to be a Realtor. Narrow Your Search By Comparing Options Online You’ll need to filter potential Realtors by both price and reputation. Without a method to filter applicants, you’ll be overwhelmed with too many choices because there are roughly 2 million licensees in the United States, and over 50,000 licensed real estate agents in NYC alone. We said both price and reputation because you don’t want to just go with the lowest cost option. You’ll need to carefully consider the Realtor’s reputation and effectiveness as well. When we say reputation, we’re not just talking about customer reviews, but also the reputation of the broker amongst the wider real estate community. Too often, you’ll find discount brokers who are little more than one man mom and pop shops who have difficulty being taken seriously by the larger firms. Furthermore, larger discount brokers that may be national gimmicks aren’t liked either by traditional agents. After all, why would a traditional broker help someone who’s out to disrupt the industry? As a result, you’ll want to work with a Realtor that is able to discreetly offer you a haircut in commission, without ruffling the feathers of other agents, and without affecting your ability to actually sell the apartment. Remember that real estate in the United States is a two agent model. 90% of deals are still completed today between a buyer’s agent and a seller’s agent. This means that Realtors need the cooperation of other agents in order to complete a deal. This doesn’t bode well for your average discount broker who is out to disrupt the industry. What if the only thing a discount broker disrupts is your deal? We recommend checking out our Agent Assisted FSBO service which helps home sellers list their properties with a traditional broker for a fraction of the cost. Because your listing is mixed in with our partner brokers’ normal commission listings, and because other agents can only see the commission that is being offered to them, no one will know you’re getting a better deal! Check out the Realtor’s Listings and Deal History Perhaps the most important proof that a Realtor is experienced and is active in the industry is to check out his or her current listings and deal history. You can easily find both on many real estate search websites that provide profiles for agents. How Important Is Local Knowledge? Local knowledge is one of the most overhyped, garbage piece of advice on the internet when it comes to how to find a Realtor to sell my house. The truth is, there’s nothing that a competent real estate agent can’t learn about your neighborhood or building from a quick conversation with you and a walk around the neighborhood.